Every once in a while, something comes along so powerful in concept, so revolutionary in its design, it redefines a generation. South Africa, get ready for the one and only FIAT 500.
Born over fifty years ago, it was more than just a car. It made history. It gave Italians the ability to move freely and with confidence - after the devastation of World War II. A liberating form of self-expression, the FIAT 500 was built to satisfy our insatiable love for each day.
For FIAT, a company founded in 1899, this was a rebirth.
The start of a legend. A modern symbol for Italian design.
Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered for the role they've played in the daily life of an entire generation or country. But few succeed in combining the two - technology and sentiment - and leave an eternal mark.
Now in over 80 countries, it has evolved into a beloved global icon, winning the hearts of passionate drivers, motor journalists and judges alike. Most recently winning 60 international awards, including being named 2008 European Car of the Year and 2009 World Car Design of the Year. Additionally, FIAT MultiAir Technology was recognised as the "Single Most Innovative Engine Technology" of 2010 by the International Engine of the Year Awards panel. Now that's love.
This vehicle of change is now coming to America. Deeply rooted in Italian culture, values, sentiment and sensibilities, it will, like its ancestors, not just blend in. It will fully liberate your passion for life.